SWOT ANALYSIS
SWOT ANALYSIS: SWOT stands for: Strength, Weakness, Opportunity and Threat . A SWOT analysis guides you to identify your organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). A SWOT analysis can offer helpful perspectives at any stage of an effort. You might use it to: Explore possibilities for new efforts or solutions to problems. Make decisions about the best path for your initiative. Identifying your opportunities for success in context of threats to success can clarify directions and choices. Determine where change is possible. If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities. Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed. SWOT also offers a simple way of communicating about your initiative or program and an excellent way to organize information you'...